There is a cost associated with each and every business decision that you make. I paid a high a cost by guessing what I thought I knew about my ideal clients. Although so positives did come out of my mistake, a lot of time, money and energy were lost in the process. Here are some lessons I learned.
In September 2017 Soror Style hosted an anonymous survey of 141 Sorority women, most of which self-identified as Curvy women. Like the research nerd I am, I combed through the data and looked for correlations. I went all loosey goosey and didn't put things through a rigorous data analysis but I did find out some very interesting data. Let me share my findings with you. I even created an infographic!